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REI Marketing Nerds

Dec 9, 2020

If you want to avoid going broke on lazy marketing, you have to find the stuff that’s proven to work. It’s overwhelming dipping your toes in the pool of Google PPC, but there are ways to split-test without drowning. You don’t want to miss what’s going on in the water by lounging on the side.

In this episode, you’ll discover why bad split testing kills all your leads (without you even noticing) and what to do before opening up your wallet next.

Show highlights include:

  • Why all marketing ads look exactly the same (and what this means about split-testing your own ads). (3:10)
  • The goals you should be making about conversion rates to put the most money in your pockets (and with the least amount of risk). (4:27)
  • The key to CRM tracking - and where this puts you on the map of the marketing world. (7:14)
  • Why trust either destroys your website or lands you dirt-cheap leads (and how to avoid one over the other). (8:24)

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