Aug 11, 2021
Great marketing is always based in truth. But that doesn’t mean it’s always based in reality.
Here’s what I mean:
Even if a given marketing strategy has a 99% success rate, it still fails 1% of the time. I’ve been seeing a bunch of marketing targeted at real estate investors that claims to solve all their problems with one small trick.
But if this trick doesn’t work for you, it doesn’t matter how many other investors it’s worked for. Marketing and reality are often at odds with each other. And you have to always choose reality or you’ll waste a bunch of time and money on something that doesn’t work.
In this episode, I’m sharing how to know if your marketing is based in reality so you can spot smart marketers trying to trick you. And so you can close more deals with less effort. Listen now!
Show highlights include:
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