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REI Marketing Nerds

Dec 15, 2021

The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today. 

This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future. 

But how do you create content and focus on SEO when you have a million other things to do and aren’t a great writer? 

In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple SEO strategies that helps your content close more deals. 

Listen to the episode now before the entire real estate investing industry gets left behind. This is the future of online marketing! 

Show highlights include:

  • The “Hone Everyday” filter for selecting an SEO agency that delivers the results you promise (5:24) 
  • How to create massive PR campaigns (even if you can’t get into major media publications) (5:57) 
  • The cold, hard truth about why link-building isn’t as effective for SEO as it once was (and the “outcome” mindset that helps you build links that drive sales) (10:02) 
  • The insidious “Illusion of Activity” trick SEO agencies use to steal your money in plain sight (13:28) 
  • Why designing your content strategy like a restaurant menu gives you a positive ROI from SEO (16:50) 
  • How ranking for niche searches with a fraction of the traffic volume drives better SEO results for real estate investors than targeting “we buy homes” (20:49) 
  • The “Content Cluster” SEO strategy that makes Google want to rank you higher than your competitors (23:57) 
  • Why it takes at least 8 months for Google to notice your articles (and how to use this to build a profitable SEO strategy) (30:39) 
  • How to compete with other real estate investors pumping out 100 articles a months (without writing nearly as many posts) (31:21) 
  • Why thinking about your content like products in a store makes it profitable instead of a massive waste of time and money (33:18) 

Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at  

Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: 

To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here:

Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at

For more actionable advice like this episode, check out the REI Nerds YouTube channel at