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REI Marketing Nerds

Nov 23, 2022

As a business owner, your most profitable trait is your decision making. Consistently making the right decisions unlocks massive opportunities, growth, and wealth.

But the reverse is also true:

Making the wrong decisions without learning from your mistakes traps you in mediocrity. 

In this episode, former Keller Williams CEO turned Proptech investor, Chris Heller, joins us to reveal how to make better decisions and unlock more opportunities. 

Listen now. 

Show highlights include: 

  • How to make smarter, more profitable decisions by only using your feelings (6:40) 
  • Why your speed of making decisions helps your bottom line more than making a right—or wrong—decision (7:27) 
  • 3 ways your ego sabotages your decision making (and how to make better decisions) (8:59) 
  • The “Gambler’s Secret” for taking on massive amounts of risk (without sacrificing your sanity) (12:07) 

If you’d like Chris’s book, Dominant Thoughts, you can grab a copy at Or, if you want to connect with Chris and see what he’s up to, check out his website at  

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