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REI Marketing Nerds

Jan 9, 2019

A successful REI business requires a multitude of skills, ranging from marketing and sales to accounting and IT.

And since no one is great at everything, you probably think you fall short on a few of those things. It’s fine, everybody is better at some skills than others. But even if you call certain skills your “weaknesses”, you can still lapf your competition in them by using a method by a Lebanese mathematician (and don’t worry, you won’t have to break out your calculator).

In this episode, you’ll learn how to excel at your weaknesses without throwing tons of time or money at them.

Show highlights include:

- The most profitable method for business growth which you already know, but probably aren’t executing. (4:10)
- If you’re sticking to your plan, you might be sabotaging your own success. Here’s why. (7:45)
- How to experiment in your business without risking ruin. (9:40)
- If you plan your year, don’t make resolutions or exact plans. Do this instead. (16:45)

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