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REI Marketing Nerds

Aug 7, 2019

If you’re struggling to attract leads online, it’s easy to think you need better strategies, tactics and buy yet another course or read one more book. 

But the truth is: You usually don’t need better strategies, you just need to know where to optimize what you’re already doing. 

In this episode, you’ll hear the 3 essential steps to getting insights into your marketing–and how to improve your marketing numbers using those insights. 

By applying what you’ll hear, you’ll not only get better results, you’ll also get them faster—because you’re not starting over, but improving what you have already. 

You’ll always know exactly what’s working and where to improve. Leave the clueless attempts at marketing to your competition.

Show highlights include: 

  • The most important metrics for measuring the success of your ads. (4:40)
  • If you have insight into your numbers, here’s your next step to turning your numbers into action that gets you even better results. (5:35)
  • Why to watch your numbers—even when you’re working with a manager. (7:30)
  • How often to check your numbers to avoid taking actions based on small data sets. (8:45)

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