Dec 13, 2023
In this episode, Dan unpacks the tangled world of online marketing for real estate investors. Get ready for a rollercoaster ride through the transition from a complicated to a complex system, and discover how it's shaking up platforms like Google Ads and Facebook.
Join Dan as he breaks down the differences between clear, complicated, complex, and chaotic systems, while you get the lowdown on thriving in this ever-changing online marketing jungle.
You won't want to miss this eye-opening exploration of the digital marketing landscape!
Tune in now.
Show Highlights:
- Get insights on the changes in the online marketing landscape. [01:24]
- Strategize your way! [03:02]
- Why start with understanding the systems? [04:32]
- How to differentiate clear systems and complicated systems [05:41]
- Navigating through the unpredictability of complex systems [09:16]
- The secret key to deal with chaotic systems [14:34]
- Know everything about Google's shift from AdWords to Google Ads [16:38]
- How to remodel your marketing strategy? [19:06]
- The importance of understanding VUCA environments [19:52]
- Why do high prices not always generate deals? [23:04]
- Understand Google's control over Ad targeting [25:05]
To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group
Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy