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REI Marketing Nerds

Aug 18, 2021

Most real estate investors think they’re competing against other local investors. But that’s not quite true. In reality, all local real estate investors compete against Big Tech companies in Silicon Valley. 

And it’s an unfair competition. These Big Tech companies have an unlimited amount of money. They even take losses on deals as long as it gives them “top-of-mind” status in the minds of sellers. 

That’s the bad news. 

The good news? 

You have access to something Big Tech companies will never have: Your personal values. They can’t compete with your personal values because they’re trying to scale — and personal values aren’t scalable. 

In this episode, I’m revealing how you can leverage your personal values to make Silicon Valley behemoths irrelevant (even though they have access to a bottomless pit of money). 

Listen to the episode now to discover how to gain a permanent competitive advantage over these companies.  

Show highlights include:

  • Why yellow letters, bandit signs, and postcards no longer cut it in the new real estate investing market (3:26) 
  • How injecting differentiation into your marketing transforms dud campaigns into cold, hard cash (5:45) 
  • Why your ethical, political, and economic beliefs give you an unfair advantage over your competitors in your marketing campaigns (6:48) 
  • The insidious way Big Tech companies are trying to make local real estate investors go extinct (8:19) 
  • The “Know, Like, Trust” marketing strategy that makes home sellers want to work with you even if you’re offering them less money upfront (9:51) 

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