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REI Marketing Nerds

Dec 8, 2021

As entrepreneurs, we have a million different problems that could affect our businesses at any point. For example, a high-performing ad could stop working overnight for seemingly no reason. 

When this happens, most entrepreneurs try to fix the ad because that’s the most obvious solution. But the obvious solution often doesn’t address the root cause. And if you can’t fix the root cause, you’ll continue having these same problems. 

The result is you waste a lot of time and blow a bunch of money. 

In this episode, you’ll discover how to spot the root cause of any problem your business faces with more accuracy. That way, you can minimize your mistakes in the future. 

Listen to the episode now before repeating the same mistakes over and over.

Show highlights include:

  • Why addressing your most obvious advertising problems won’t magically land you more leads or deals (8:14) 
  • The sneaky “distal cause” reason for why improving your ads doesn’t boost conversions (9:02) 
  • The real reason why your Facebook ads don’t convert as much as they did a year ago (10:14) 
  • Why you should consider replacing Facebook ads with another marketing channel (11:46) 
  • The critical “root cause” mindset shift for succeeding in advertising, business, and life (12:12) 

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