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REI Marketing Nerds

Feb 23, 2022

In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing. 

But when you don’t define your values, it’s impossible to attract the best fits for your business. In fact, defining my company’s values was the single most valuable thing I’ve done in the past 5 years. 

And you know what? 

When you define your values the right way, it’ll be the most valuable thing you do in the next 5 years too.

In this episode, you’ll discover the right way to define your company’s values and attract all-stars to your team with ease. Listen now and make your next hire your best one yet. 

Show highlights include:

  • Why hiring out of desperation cripples your growth instead of supporting it (2:42) 
  • The single most impactful “tweak” to your hiring process which guarantees you hire the best teammates (3:31)
  • Why mission and value statements for your company are a waste of time (and why asking this question instead attracts top performers) (4:21) 
  • The counterintuitive way hiring based on skill set alone can bankrupt your business (9:40) 

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