Aug 15, 2018
When it comes to marketing your real estate business, you have many options: Direct mail, bandit signs, yard signs, various forms of online marketing and much more.
Many think online marketing is the best way forward for real
estate investors. But there are intricacies.
If you’re considering online marketing, this episode is for
you.
You’ll learn to decide if you should advertise online and how to use online marketing depending on the situation you’re in.
Applying what you learned in this podcast could save you from wasting hundreds or thousands of dollars on ineffective online marketing.
Show highlights include:
- How to decide if you need online marketing at all—and when to
NOT do online marketing. (2:50)
- The one question to ask yourself before even considering online
marketing. (5:40)
- What to spend 10-20% of your money on to keep advancing your
business without risking ruin. (8:45)
- The two primary strengths and the biggest weakness of paid online
advertising (don’t waste money on ads if these strengths aren’t
what you’re looking for). (11:55)
- What “organic marketing” consists of and when to use it instead
of advertising. (16:00)
- Why organic marketing has the absolute highest return on
investment (18:00)
- The biggest weakness of organic marketing. (18:25)
- A simple “if-then” rule to determine which online marketing you
should use. (21:25)
- How much budget you should have to get into online advertising.
(22:45)
To get the latest updates directly from Dan and discuss business
with other real estate investors, join the REI marketing nerds
Facebook group here: http://adwordsnerds.com/group
Need help with your online marketing? Jump on a FREE strategy
session with our team. We'll dive deep into your market and help
you build a custom strategy for finding motivated seller leads
online. Schedule for free here: http://adwordsnerds.com/strategy